I get a lot of junk in my mailbox everyday. Today the count was like 294. Most of them I know is junk from the subject line. The usual viagra, canadian pharmacy you have won the euro lottery, my south american inheritance.
Once in a while I will get the Bank of America ones telling me to update my details blah.
The ones that stump me are the ones that sneak into my inbox somehow and where I have a legit account. They will have the same colour as the real company. The logo will be perfect. The format will be exact as the ones you get in the mail. The link will even go to the fake site that looks like the real site.
I almost replied to one a few months ago. Something made me stop. I remembered vaguely reading the important information in the security section of the real site.
It went something like this
- We will never send you an email asking for your personal information
- We will never ask your for you log in information in an email
- We will always address you with your full name (registered name) and nothing else
Ah ha! this email said dear valued customer! can you reset your log in password as we have had some tech difficulties blah blah.
Don’t be fooled by the look and feel of these type of emails . By rule never give out personal information in email especially log in password or bank account details.
Online theft costs $1 trillion a year, the number of attacks is rising sharply and too many people do not know how to protect themselves say the experts.
- Set your passwords to real difficult
- Don’t have the same password across board
- Change your passwords frequently
- Have good security programs on the computer that you login to your bank account.
To change your password frequently and finding a difficult password is tedious. I use Roboform to generate random passwords for me in a second.
How often to update a business website was one of the searches on my blog stats today.
A very good question.
If you are a small business update the site as often as you can. It can be twice a week or more. Definetely 3-4 times a month. Search engines love fresh good content. You will get more Google love. Write good relevant keyword rich articles or blog posts for the humans. (No keyword stuffing).
For example if you are a rug seller write about the different kinds of rugs, where they come from, the differences between machine and hand knotted. Ways to repair and clean rugs etc. all this information will be crawled by search engines. When people search for information your blog posts or articles will come up on the first page. Over a period of time you will have regular readers or imformation seekers who will become your customers or even one time visitors will become your customer.
To do this you need to have a way of updating your site and keeping it fresh. I can help you do that by revamping your existing site or build you a new site with a content management system in place.
I will train you to update your site. CMS is quite easy to use and has Word like dashboard. You can easily add artciles images etc. It does not take much time. You can do even if you are travelling. You can update it from anywhere as the files sit on the server and you can access it easily
Contact me for a free quote. No matter what the size of your website I can install content management system for you.
Industry watchers predict that overall online ad spending will increase by about 3 percent for the next two years, for a total of about $29.1 billion in 2010. The growth is being driven by search engine advertising (especially pay-per-click), which is expected to jump 13 percent by 2010.
Also growing rapidly is “Web 2.0? advertising (on video and social networks), though it represents only a small portion of the market because advertisers are still grappling with the formats. It is expected to increase by 20 percent – to $1.4 billion – by 2010.
As a small business you need to tap into this kind of marketing to get more revenue. Most of my website traffic comes from the Web 2.0. type writing posts, distributing the posts and having my signature in forum posting etc. This is free but takes a litte effort.
I also use Google adwords to drive traffic to my websites.
So if you want to go the Web 2.0 way I recommend you get your website updated to a one with content management system. I can set one up for you in a few days and can show you how to blog about your business and and tips on optimising your site for Search Engines.
Contact me for your wordpress site and see your traffic grow fast!
Search Engines love wordpress website. Must be the way they are structured and the way you can popularise them.
What you can do with WordPress Sites:-
- Can be a normal site
- Can have a blog
- Can set up RSS feeds to popularise your site
- Can have plugin to create tags for your content. (These act like signposts for Search Engines)
- Add content regularly through posts in your blog or articles.
- Add pictures, embed videos easily
- Check your traffic stats regularly and tweak your content and posts accordingly
- Add book mark buttons
- Add social bookmark buttons (your visitors can bookmark you easily)
- Set up directory pings. (this kind of blasts your posts to about 200 news aggregators – kind of news broadcasters
Best things is you can do this all so easily once the site is set up.
It is much easier to get traffic fast to your site with WorPress running at the back. Doesn’t this sound ezy peazy?
Contact me to setup your wordpress site. It can be done in a couple of days! And see the difference.
As a small business myself I know how important it is to have a website that is targeted at your customers.
How many of you small business owners know
- Where your traffic is coming from
- How they are searching for you ? (keyphrase or keyword)
- Who is refering the visitor
- Which search engine sent you the traffic?
If you do not know any of the above you are leaving money on the table. This is like the pulse of your website. the more you know about the traffic the better you will be in a position to tweak it for conversion.
Some of my customers are so on top of this and are tweaking theirs sites almost every week or more.
The reason being when I set up their websites with the content management system I install Google analytics or another plugin that gives them detailed stats. I also train them to look for the goldmine in their stats.
This helps them refine the content for their traffic.
But if you have a static website and have no easy access to update how will you be able to do the above?
Increase your traffic by tweaking your content to suit your target market with my website packages.
Contact me for a website with content management system.
