• For a small business your website is a working horse. Make it work to your advantage
• As you can see, the new site has a ton of features the old site doesn’t:
• Have a good clean professional looking design
• information that will generate a sale or booking should be visible clearly at the top of the page
• Free quote enquire now will generate leads
• the Buy Now visible prominently on the home page
• Phone number/contact details on every page to encourage people to ring you
• Blog – keep your prospects and customers always in the loop about your products or services.
• Display a gallery of your products/wares in a simple way with some description if neccessary
• Have the site optimised for your niche keywords
• Use web 2.0 methods like Twitter, Facebook, Blog, Feeds to spread awareness of your products.(One of my customers saw a big jump in his traffic to his site by tweeting on Twitter. Now he has a good relevant following there.)
• Blog regularly with good relevant posts

Do all the above and keep marketing actively and see the results within a few months.

get your website revamped to a Web 2.0 one now by contacting me me for a free quote.

A good website should do the following

• Tell the visitor what your business is all about.
• Tell the visitor what to do – buy product, sign up to newsletter
• Tell them why your product/service is better
• Make them feel safe when they are visiting your site. (Display clearly any Better Business Bureau badge encrypted buying facility etc)
• Make it easy to buy from your site. Give them many payment options
• Once they have bought, send them a thank you email and a follow up email.(that way they will come back for more products or service

I have only scratched the surface. To have an effective small business website there are many other important components to make the website work properly.
contact me to revamp your existing website and increase traffic.

Increase your market share

Anyone can look up your website from anywhere.Your prospect could be 100s of miles away and looking for your the product or service you sell. Your website can help them find you.

You can sell 24/7 365 days a year

Gone are the days where you sell 9am to 5pm to your local community only.

Build credibility
People can look your up and find out how long you have been trading, your physical address before contacting you. They can read your customer testimonial etc.

You can showcase your products services easily
It can be like an online shop at a fraction of the brick & mortar shop. And it us open 24/7.

You can get into social sites

And create a presence like Dell and HP. They have a huge following in places like Twitter and Facebook.It is instant exposure and awareness of you products and services.

You can advertise online

By sending some Google or Yahoo traffic to your site. It is instant traffic and if you are smart you will see conversions quickly.

You can swap links with complimentary businesses

Your visibility will increase.

Advertising and promotions can cost a fraction of your offline efforts
One of my customers spent a whopping $20000 for printing brochoures for his upcoming workshops. Just imaging the amount of traffic it could have got him for that kind of money.
He is not in a competitive niche at all. Around $5000 or much lesss would have got him enough conversions.

these days if you don’t have a website customers will not even consider you for buying.

Having an effective website and using it as a marketing tool is important for every small business owner. contact me contact me for website packages from $500 onwards.

Nearly every business has a website these days. Almost 100,000 new website go live each day. I know that is a lot. but most of them don’t know why they need a website or how to use it effectively for their businesses.

To make your website work for you and give you  a good ROI you need a plan and a clearly identified goal.

These are the main point to consider before getting a website for your business.

• what is your target market
• What will the website do for your business
• How will it help your existing customers
• What is the main purpose (generate leads, sell online, support your existing customers, inform the prospect)
• How will you accomplish the above tasks on your website?

In this day and age the Internet is the first point of getting information, buying, hiring etc. Think about this.How many of us look in the phone book or yellow pages or go to the library to get info, buy or hire some one first step? We may check online then go to the shop to buy or may even buy online.

so whatever product or service you are selling, ask those questions first before getting your website done.

I have just scratched the surface here.  Once it is up you need to test and track and tweak as you go to get maximum results.

It is not that hard to do that if you have a website with Content Management System installed. You can update and edit your site whenever you want.

contact me to get a website with CMS at a very reasonable cost.

I read this news yesterday.

A US student ordered to pay $675,000 (£404,000) for sharing music online has refused help paying the fine.
Mr Tenenbaum was ordered to pay the money to four record labels. On Friday, the jury ordered Mr Tenebaum to pay $22,500 for each infringement. The maximum that he could have been fined was $4.5m.

Mr Tenenbaum used a computer at his parents’ home and at his college to download and distribute digital files. Under US law, the recording companies are entitled to $750 to $30,000 per infringement.

However, the jury can raise the amount to $150,000 per track if it finds the infringements were wilful.In the Minnesota case, the jury awarded $80,000 per song.On the stand, Mr Tenenbaum admitted that he had downloaded more than 800 songs since 1999.”I used the computer. I uploaded, I downloaded music,” he told the court under questioning from his own lawyer, Charles Nesson.He said he had used Napster and then Kazaa to download the files.

“It was like this giant library in front of you,” he said.The recording industry has recently changed its tactics in file-sharing cases, preferring to settle quickly for much smaller amounts.

I guess we all have to make these choices whether we like it or not. I tend to stay away from illegal downloads of any kind. In the long run it does not pay. In one way or other you are kind of stealing. I just use iTunes.
It is easy convenient and not very expensive. So yeah if you want to avoid all those hassles caused by illegal downloading try iTunes

Here in New Zealand the Government is thinking of passing a law to ban people who dowload/upload files illegally using , Kazaa soul seek and the like . Even businesses can get banned. They are reworking the law as the first draft was too harsh and there were too many protests.