How often to update a business website was one of the searches on my blog stats today.
A very good question.
If you are a small business update the site as often as you can. It can be twice a week or more. Definetely 3-4 times a month. Search engines love fresh good content. You will get more Google love. Write good relevant keyword rich articles or blog posts for the humans. (No keyword stuffing).
For example if you are a rug seller write about the different kinds of rugs, where they come from, the differences between machine and hand knotted. Ways to repair and clean rugs etc. all this information will be crawled by search engines. When people search for information your blog posts or articles will come up on the first page. Over a period of time you will have regular readers or imformation seekers who will become your customers or even one time visitors will become your customer.
To do this you need to have a way of updating your site and keeping it fresh. I can help you do that by revamping your existing site or build you a new site with a content management system in place.
I will train you to update your site. CMS is quite easy to use and has Word like dashboard. You can easily add artciles images etc. It does not take much time. You can do even if you are travelling. You can update it from anywhere as the files sit on the server and you can access it easily
Contact me for a free quote. No matter what the size of your website I can install content management system for you.
Industry watchers predict that overall online ad spending will increase by about 3 percent for the next two years, for a total of about $29.1 billion in 2010. The growth is being driven by search engine advertising (especially pay-per-click), which is expected to jump 13 percent by 2010.
Also growing rapidly is “Web 2.0? advertising (on video and social networks), though it represents only a small portion of the market because advertisers are still grappling with the formats. It is expected to increase by 20 percent – to $1.4 billion – by 2010.
As a small business you need to tap into this kind of marketing to get more revenue. Most of my website traffic comes from the Web 2.0. type writing posts, distributing the posts and having my signature in forum posting etc. This is free but takes a litte effort.
I also use Google adwords to drive traffic to my websites.
So if you want to go the Web 2.0 way I recommend you get your website updated to a one with content management system. I can set one up for you in a few days and can show you how to blog about your business and and tips on optimising your site for Search Engines.
Contact me for your wordpress site and see your traffic grow fast!
As a small business myself I know how important it is to have a website that is targeted at your customers.
How many of you small business owners know
- Where your traffic is coming from
- How they are searching for you ? (keyphrase or keyword)
- Who is refering the visitor
- Which search engine sent you the traffic?
If you do not know any of the above you are leaving money on the table. This is like the pulse of your website. the more you know about the traffic the better you will be in a position to tweak it for conversion.
Some of my customers are so on top of this and are tweaking theirs sites almost every week or more.
The reason being when I set up their websites with the content management system I install Google analytics or another plugin that gives them detailed stats. I also train them to look for the goldmine in their stats.
This helps them refine the content for their traffic.
But if you have a static website and have no easy access to update how will you be able to do the above?
Increase your traffic by tweaking your content to suit your target market with my website packages.
Contact me for a website with content management system.
I realised this morning I have not posted for a while. The reason being – busy building websites and driving traffic to my own sites.
A friend of mine is starting a business. She is not very computer lierate and is not very comfortable using computers. She came to me and said “ I am starting this business. It needs a website. I don’t even know how to send an email though”. ( She had just bought her first computer that day).
My reply was “Not a problem. I will get you a simple website that will be a marketing tool for you. I will also teach you how to update your site. You can even have a blog on your site if you want to. ”
I installed wordpress on site and am in the process of building the site. I will give a manual that will walk her through the steps in a simple manner with lots of screenshots. I will train her over the phone as well. I am very confident she will be updating her site in no time!
The reason being Worpress is so easy to use.I have trained people who knew only to switch on their computers. I have met many small business owners who get penalised by Google as nothing has been done to the website in the past 8-10 years.
- Are you a small business with an outdated website?
- Don’t know who to approach to update your website?
- Stuck with content that is no longer useful to your customers?
Contact me and I can set up your wordpress website for a very reasonable amount in a very short time. I will give it a professional look and feel install all the necessary plug ins and train you to update the site in no time!
give me a call 64 4 477 2135
Yesterday I wrote about the power of content management system and how important it is to your business. It is not some fancy tool I am trying to sell to you.
It is a tool that can be used to enhance and increase your business activity. It is also the way Internet is changing and becoming something new. Most CMS packages are Web.2.0 friendly.
What is web 2.0?
Web 2.0 is all about how you communicate to the audience about your business and how you engage them through your website, your presence in social media sites, how you brand yourself online etc. It is group, community interaction.
CMS gives you the edge to do all the above efficiently. The old static brochure website will probably be around another 5 years max. I already see fewer of them around. The early adapters will always have the edge and march forward with more visitors and conversions.
I have personally experienced this with my own website Pixels. Since the day I shifted to a CMS and did the social media rounds and got talked about or noticed, I saw a spike in traffic and a gradual climb in the search engine placement. That means more traffic and more customers for me.
Blogs are very powerful. It is a channel where you can talk about your business, your niche. It is like a whiteboard where you can write how good your products are. If you blog regularly and talk to your target market about the problems they face and how your product solves it easily, you have their ears. Blogs are also like mini press releases sent out regularly. The information is picked up by other websites, blogs and discussed and talked about.
What better publicity can you get for free?
Web 2.0 is not only about white space big fonts and bright colors. It is all about interacting with your online target market and how you are able to catch their attention and retain it.
Especially at a time like now when recession is going on all over the world you have to find new ways of acquiring customers.
It could be the time to revamp your website work out a strategy for online marketing, and go the Web 2.0 way. Big corporations like Dell, Comcast are doing it. As a small business it is very beneficial to have a strong online presence. What better way to advertise with minimum cost?
Web 2.0 way is easy to go with a content management system in place. Contact me to find out more about CMS
If you are a small business and you don’t have a website, you are leaving money on the table. I deal with small businesses everyday.
The ones that do very well are the ones that update their websites often and keep the content fresh.
These days customers expect you to have a very informative website. To be out there in front of your target market you need to interact and find ways of getting their attention.
What better way than to post articles that are useful to your prospects?
For example if you deal in home furnishings, you can have articles on:
- “How to smarten up your bedroom for under $300”
- “Change the look of your lounge for under$100”
- “Gift ideas for holidays for under $100”
- Or tips on how to match colors for walls, curtains/blinds furniture etc.
- Tips on cleaning rugs to make them look like new.
Put out a newsletter once a quarter for your existing customers about specials upcoming sales and ideas for gifts or room makeovers.
- You can even ask your customers to send you before & after photos.
- You can run a competition and offer gift vouchers etc.
- You can have opinion polls about specific products.
- A green section where customers can enter ideas.
You can think up many more ways to interact and have this ongoing dialogue. This helps you in two ways:
- You will know what your customers want/like.
- You will build a long term relationship with your customers and they will trust you more.
To do all the above things you need to keep updating your website regularly and not depend on your web designer. The way to do this is to have a content management system for your website. This will save you money and time in the long term.
You definitely need this if you are selling online. You can update your catalog every day if you have to.
Contact me for content management system for your website.
