• For a small business your website is a working horse. Make it work to your advantage
• As you can see, the new site has a ton of features the old site doesn’t:
• Have a good clean professional looking design
• information that will generate a sale or booking should be visible clearly at the top of the page
• Free quote enquire now will generate leads
• the Buy Now visible prominently on the home page
• Phone number/contact details on every page to encourage people to ring you
• Blog – keep your prospects and customers always in the loop about your products or services.
• Display a gallery of your products/wares in a simple way with some description if neccessary
• Have the site optimised for your niche keywords
• Use web 2.0 methods like Twitter, Facebook, Blog, Feeds to spread awareness of your products.(One of my customers saw a big jump in his traffic to his site by tweeting on Twitter. Now he has a good relevant following there.)
• Blog regularly with good relevant posts

Do all the above and keep marketing actively and see the results within a few months.

get your website revamped to a Web 2.0 one now by contacting me me for a free quote.

Yesterday I wrote about the power of content management system and how important it is to your business. It is not some fancy tool I am trying to sell to you.

It is a tool that can be used to enhance and increase your business activity. It is also the way Internet is changing and becoming something new. Most CMS packages are Web.2.0 friendly.

What is web 2.0?

Web 2.0 is all about how you communicate to the audience about your business and how you engage them through your website, your presence in social media sites, how you brand yourself online etc. It is group, community interaction.

CMS gives you the edge to do all the above efficiently. The old static brochure website will probably be around another 5 years max. I already see fewer of them around. The early adapters will always have the edge and march forward with more visitors and conversions.

I have personally experienced this with my own website Pixels. Since the day I shifted to a CMS and did the social media rounds and got talked about or noticed, I saw a spike in traffic and a gradual climb in the search engine placement. That means more traffic and more customers for me.

Blogs are very powerful. It is a channel where you can talk about your business, your niche. It is like a whiteboard where you can write how good your products are. If you blog regularly and talk to your target market about the problems they face and how your product solves it easily, you have their ears. Blogs are also like mini press releases sent out regularly. The information is picked up by other websites, blogs and discussed and talked about.

What better publicity can you  get for free?

Web 2.0 is not only about white space big fonts and bright colors. It is all about interacting with your online target market and how you are able to catch their attention and retain it.
Especially at a time like now when recession is going on all over the world you have to find new ways of acquiring customers.
It could be the time to revamp your website work out a strategy for online marketing, and go the Web 2.0 way. Big corporations like Dell, Comcast are doing it. As a small business it is very beneficial to have a strong online presence. What better way to advertise with minimum cost?
Web 2.0 way is easy to go with a content management system in place. Contact me to find out more about CMS