A good website should do the following
- Tell the visitor what your business is all about.
- Tell the visitor what to do – buy product, sign up to newsletter
- Tell them why your product/service is better
- Make them feel safe when they are visiting your site. (Display clearly any Better Business Bureau badge encrypted buying facility etc)
- Make it easy to buy from your site. Give them many payment options
- Once they have bought, send them a thank you email and a follow up email.(that way they will come back for more products or service
I have only scratched the surface. To have an effective small business website there are many other important components to make the website work properly.
contact me to revamp your existing website and increase traffic.
This was the headline in a news portal today
“Small businesses accentuate the negative ”
Wellington small business confidence has turned on its head since February, with pessimism doubling and optimism nearly halving.
The global credit crunch and the markets & banks facing tough times is trickling all the way down even to this little corner of the worls. Globalisation has made sure of that. Consumer spending will drop over the next months. Experts are saying that recession is going to be long and painful. It is much harder if you are a small business. What can you do? Many things actually.
- Keep in touch with your customers. They might want to upgrade their product
- Keep your marketing funnel going all the time. Lead generation has to be continous
- Redo your printed advertising. Get a new look for all of them.
- Revamp your website and give it a facelift.
- Keep writing related articles for your website and update content regularly.
- Get your website listed in local web directories. It does work.
- Make sure your website is optimized for SEO. (Search Engine Optimization)
image by midori syu
One of my customers recently did just some of the things above. She redid her advertising material like brochures, business cards etc. She emaile me a week ago to get her website redone and the look and feel to be like her printed material. This time round I am giving her a content management system. That way she can update the website herself and she will blog about her business to get more traffic. Summer time is her peak time. She will be ready for it with a new look.
What are you doing to make sure you get more customers now?
finally my procrastination ends. I have wanting to redo this site for the past 6 months and also to start a blog. I thought Wordpress will be hard to learn. A few hiccups and here I am. It all started a couple of months ago when I got a call from Angie Dennis and artist in Auckland. She wanted a site with CMS (content management system) so that she could update her site. I looked at a whole lot of possibilities. Finally I set up Joomla for her and walked her through updating her site. That is when I realised I have to get out of the static site for pixels and get onto Wordpress. I am using WP as a CMS on this site. It is a great feeling to be able to post. You will hear a lot from me about a whole range of topics…
