- For a small business your website is a working horse. Make it work to your advantage
- As you can see, the new site has a ton of features the old site doesn’t:
- Have a good clean professional looking design
- information that will generate a sale or booking should be visible clearly at the top of the page
- Free quote enquire now will generate leads
- the Buy Now visible prominently on the home page
- Phone number/contact details on every page to encourage people to ring you
- Blog – keep your prospects and customers always in the loop about your products or services.
- Display a gallery of your products/wares in a simple way with some description if neccessary
- Have the site optimised for your niche keywords
- Use web 2.0 methods like Twitter, Facebook, Blog, Feeds to spread awareness of your products.(One of my customers saw a big jump in his traffic to his site by tweeting on Twitter. Now he has a good relevant following there.)
- Blog regularly with good relevant posts
Do all the above and keep marketing actively and see the results within a few months.
get your website revamped to a Web 2.0 one now by contacting me me for a free quote.
A good website should do the following
- Tell the visitor what your business is all about.
- Tell the visitor what to do – buy product, sign up to newsletter
- Tell them why your product/service is better
- Make them feel safe when they are visiting your site. (Display clearly any Better Business Bureau badge encrypted buying facility etc)
- Make it easy to buy from your site. Give them many payment options
- Once they have bought, send them a thank you email and a follow up email.(that way they will come back for more products or service
I have only scratched the surface. To have an effective small business website there are many other important components to make the website work properly.
contact me to revamp your existing website and increase traffic.
This was the headline in a news portal today
“Small businesses accentuate the negative ”
Wellington small business confidence has turned on its head since February, with pessimism doubling and optimism nearly halving.
The global credit crunch and the markets & banks facing tough times is trickling all the way down even to this little corner of the worls. Globalisation has made sure of that. Consumer spending will drop over the next months. Experts are saying that recession is going to be long and painful. It is much harder if you are a small business. What can you do? Many things actually.
- Keep in touch with your customers. They might want to upgrade their product
- Keep your marketing funnel going all the time. Lead generation has to be continous
- Redo your printed advertising. Get a new look for all of them.
- Revamp your website and give it a facelift.
- Keep writing related articles for your website and update content regularly.
- Get your website listed in local web directories. It does work.
- Make sure your website is optimized for SEO. (Search Engine Optimization)
image by midori syu
One of my customers recently did just some of the things above. She redid her advertising material like brochures, business cards etc. She emaile me a week ago to get her website redone and the look and feel to be like her printed material. This time round I am giving her a content management system. That way she can update the website herself and she will blog about her business to get more traffic. Summer time is her peak time. She will be ready for it with a new look.
What are you doing to make sure you get more customers now?
