Small Business Website

I belong to the small business forum in Linkedin. There is one question that gets asked quite often.

“I need a website for my business. How do I go about it?”. There will be numerous answers all the time. Usually there are two categories of answers.

The ones that say my company is the best. I can do the website for you for X amount
Then there will the tech suggestions. Use X software, use Y hosting etc.

I rarely find anyone giving some good input to help the owner.

When they come to me I usually ask them have they done the following?

Get your business model right
Decide how you are going to make a profit (get your marketing right)
Time-frame to achieve this (how you will measure)
Define your promotion channels
Decide the role of your website in the plan (what goals you want your website to achieve)
look at your competition to see how their website works. (Pick one you feel works well)
Decide the structure of your website. ( I have an article about small business website structure)
Set a budget
Then look for a developer/designer
Look at testimonials, their work etc. Decide if they will be a good fit for you
It can be a costly mistake to decide just on price. Many cheap websites just don’t deliver

A website is just one piece of the big picture in making a profit for your business. Use it as a marketing tool and make it work for you.

Gita Iyer

Testimonials

Over the past eight years, we have engaged the services of Pixels initially to create a new website and more recently to revamp that website to reflect changing times.

A special thanks to Gita at Pixels. Gita and her team have put together an absolutely fantastic website for my business and I couldn’t be happier. Her efforts were tireless and everything was done to make sure that I the client was 100% satisfied. Business coming in through my website has literally doubled since the site went live. Thanks, Gita, you’re a star.

We have worked with Pixels for a number of years now and during this period they have successfully modernised our three very outdated company websites including Google optimising them. Further, Pixels maintain all the necessary backdoor administration and are able to quickly respond to and remedy any issues that may occur. Gita and Mohan are professional and helpful at all times.