Good Navigation
Now that you have redesigned your homepage you need to look at your navigation structure. Once the visitor had reached the homepage, they may not find what they want in the homepage & will want to research or find the product they wish to purchase. So you need to guide them through the navigation to […]
Identity theft
I was talking to a friend of mine a couple of days ago. She has been running up high phone bills over the weekend. The reason – She entered the green card lottery online. Before she paid by credit card she checked out the website thoroughly made sure it looked legit. The site was well […]
Password security
Do you do affiliate marketing? Do you drive pay-per-click traffic to your websites or landing pages? Then you have to read the following story. I belong to a private forum where most of the members are affiliate marketers. They drive PPC traffic specifically Google Adwords traffic. Of late a few of them had their Adwords […]
How to market to the Generation X and Y
These younger generations grew up with the Internet. They spend most of their time online either for work, for entertainment or to socialise. They make spending decisions for work and family. The first palace they research is online. Whatever your business is you should be engaging these generations on the Internet. Word of mouth This […]
A frustrating experience
I had a very frustrating experience yesterday. I needed to print some postcards for a marketing campaign of mine. I got the yellow pages out. Circled a few ads , and got on the phone to get some quotes. I rang about 8-9 places that had large ads. Two telephone numbers were disconnected! Out of […]
Olympics
As you are watching the Olympics this year and marvel at the likes of Phelps or Bolt Or any medallist some on that stand will inspire you. When an event leaves you with a tear or your heart swell in pride think about what these athlets have put into to get to that stand. The […]
How do you get new customers?
As a small business owner what are you doing to get new customers? I am part of a small business group in Linkedin. This is a popular topic and we had 88 comments. To summarize in the old days small business did fliers, mail drops and brochures, yellow page ads to promote their business. Now […]
7 Reasons to redesign your website
In my line of work I redesign a lot websites for various reasons. Prospects contact me saying ” I can’t access my website” “I need to change my content & design” ” The design is outdated” “I need to change the structure of the website” When you revamp your website for the above reasons you […]
Google Places
As a small business owner you should be looking for places where you can get free online listings all the time. One great place is Google Places. Google gives your business a free listing with description, image, location etc. Your business will also go on Google maps. So when some one types in “PC repair […]
4 Steps to Increase Google Rankings
1. If you have something unique to say about your products or services make a small video clip and upload it to Youtube. Make sure you do the following Use accurate title and tags. ” Easy quick vegetarian cooking” tags – easy cooking,vegetarian cooking, quick vegetarian meals. Link back to your website. Enable user participation. […]