Why your business should have a Web 2.0 website

‘Web 2.0” was coined by Tim O Reilly of O Reilly in 2004. (Sounds like 2 decades in the tech world) Wikipedia says “The term “Web 2.0” is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design” What this means in simple terms is

Your website is not only for viewing
Users can participate in a
Dialogue
post feedback
contribute to your website content
Semantic tagging helps in SEO & internal navigation
Social media enabled website

What is social media? Wikipedia says “Social media is an umbrella term that defines the various activities that integrate technology, Social interaction, and the construction of words and pictures.” How does this benefit your business? Look at the stats –

Facebook has 400 million (projected to reach 500 million this year) users worldwide – most of them log in everyday!
A generation is growing up with Facebook as their home page (not Google.)
They spend an enormous amount of time on Facebook.
They listen to their peers and their shopping habits are influenced strongly by this.
If you do not get in and influence your target market in Facebook your competitor will
On some days Facebook gets searched more than Google.
Facebook is very business friendly now with the like button and open graph
Once you build your presence in Facebook marketing is very cost effective

Do you really want to miss out on this opportunity? Will be continued…

social media

Gita Iyer

Testimonials

Over the past eight years, we have engaged the services of Pixels initially to create a new website and more recently to revamp that website to reflect changing times.

A special thanks to Gita at Pixels. Gita and her team have put together an absolutely fantastic website for my business and I couldn’t be happier. Her efforts were tireless and everything was done to make sure that I the client was 100% satisfied. Business coming in through my website has literally doubled since the site went live. Thanks, Gita, you’re a star.

We have worked with Pixels for a number of years now and during this period they have successfully modernised our three very outdated company websites including Google optimising them. Further, Pixels maintain all the necessary backdoor administration and are able to quickly respond to and remedy any issues that may occur. Gita and Mohan are professional and helpful at all times.